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Help take Target shoppers from inspiration to creation with an innovative aisle reinvention

Target guests were relying on Pinterest for inspiration, but for most those pins never translated to actual projects. By reinventing the craft aisle at Target, we gave her an intuitive shopping experience and encouraged her to discover her crafty side. Our approach was to leverage an aisle reinvention concept, not to execute as is, but to influence the strategic relationship with the retailer so that the brand is viewed as a strong leader and partner in the category.


pin-worthy projects aND all the accessories to bring PROJECTS
to life 

Signage at either end of the aisle enhanced with iBeacon technology that alerted our shopper of Cartwheel deals for featured project supply bundles.

Custom influencer kits distributed to top craft and DIY bloggers to share all about the new craft experience at Target.


Monthly kid-friendly DIY subscription boxes help mom engage with her kids in fun, unique crafts.

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