/ BEIERSDORF CANADA
Provide shoppers a premium gift set to give the gift of great looking skin
The holiday season is a key time period for skin care, but the gift set category in store is overwhelming and gift packs are cluttered and lack differentiation. We redesigned Nivea's holiday gift sets with a clean and premium approach, resulting in a gift that shoppers are proud to give and receive.
GIVE THE GIFT
The Nivea Winter Collection's simple, yet premium design stands out against the loud holiday gift set category. We refreshed existing packaging structures with gloss varnishes and silver foils to enhance fine details that elevate these gift sets to a premium gift shoppers are proud to give. The Nivea Winter Collection was recently awarded a 2017 PAC Global Leadership Award.