/ FRIENDLY GRAINS

TAKING A FRIENDLY APPROACH TO BETTER-FOR-YOU SNACKING

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Allergen-friendly snacks aren't exactly the most exciting products in the store. While they mean well, too many brands only end up reminding our consumers that they are missing out on the fun. We helped our client create the Friendly Grains brand to change that. Because their snacks are free of the big 8 allergens, and made on dedicated allergen-free equipment, they’re everything friendly.

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Friendliness doesn’t stop at the ingredient list. We gave their products a fresh new look that simplified their name, softened their persona, and brought a dash of personality to their shelf presence, all while not sacrificing their credibility. The result was radically increased awareness, brand affinity, and purchase intent.

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As we began to explore how Friendly Grains comes to life off-pack, we developed everything from patterns, to lifestyle photography, and messaging tone, ensuring our clients had a robust toolkit to evolve with the brand for years to come.

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To ensure a proper launch of their new brand, we designed and built an engaging site that not only felt vibrant and fun, but also gave our allergen-conscious shoppers the info they needed to trust Friendly Grains products.

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