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 / BERINGER TASTE STATION

MAKING THE WINE CATEGORY MORE APPROACHABLE THROUGH A NEW SAMPLING INNOVATION

The Beringer Taste Station is a non-alcoholic wine sampling dispenser that allows shoppers to taste new wines without the alcohol. It's a category innovation that removes the complexities of state-by-state laws and allows shoppers to sample at any hour of the day. The wine category saw double-digit category growth in stores with a Beringer Taste Station, resulting in a 2016 Effie Award and lots of new wine consumers.

 / FROM SKETCH TO SHELF

After months of sketches, production prototypes, and flavor sampling, the taste station is engineered from scratch to work on multiple shelving fixtures and store formats.

The taste strip easily dissolves after only a few seconds leaving the flavor notes of each varietal.

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