/ BERINGER TASTE STATION
MAKING THE WINE CATEGORY MORE APPROACHABLE THROUGH A NEW SAMPLING INNOVATION
The Beringer Taste Station is a non-alcoholic wine sampling dispenser that allows shoppers to taste new wines without the alcohol. It's a category innovation that removes the complexities of state-by-state laws and allows shoppers to sample at any hour of the day. The wine category saw double-digit category growth in stores with a Beringer Taste Station, resulting in a 2016 Effie Award and lots of new wine consumers.